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How to Start Your Own Book Publishing Business

This has some good practical information on starting up a publishing house.

Savvy Writers & e-Books online




Where to find all these publishing business information – including lots of links:

95% of all authors have to do the marketing for their books – even if they are the “lucky” ones who found a major, traditional publisher. Only celebrities and star-authors, such as James Patterson or Danielle Steel get publicity from their publishers.  The question for authors is now: Why should they sell their manuscripts for a pittance to publishing houses at all, if these publishers are sending out a mass-press-release only and are otherwise not involved in the marketing part? What are they good for?

Authors are smart and able to start their own publishing business, REAL publishing, not POD and not Vanity Publishing: Finding and getting quotes or referrals for an editor, a book lay-out company or book designer, cover artist, e-book formatting company and a printer is not difficult.


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JRR Tolkien


This is the first post of authors that have inspired me or influence my writing.  First up, JRR Tolkien.

Before I get started, let me get one thing out-of-the-way: the overall story arc of  The Lord of the Rings is fairly predictable.  Let’s face it.  Does anyone have any doubt after chapter two that somehow the ring is going to be destroyed?  By the time we get through the council of Elrond, is there any question that Frodo will make it to Mordor or that Sauron will be defeated?  I suppose that is an occupational hazard of writing an adventure quest with a specific goal.  But why then does this story have probably millions of fans (including me)?

Lesson number one for me is that the journey is perhaps more important than the destination.  There are of course important caveats to this statement.  But it can still be compelling fiction even if the final goal is known from the beginning.  Because who would have guessed the fall of Gandalf, or the roles that Gollem,  Merry or Pippen played in story?

Lesson number two is that the book needs to take you to a place you want to go.  Tolkien spent decades building a world that his readers can literally get lost in.  It is so rich, so expansive, that readers are completely drawn in.  And when I read it, I can’t help but get the feeling that this is just a tiny window into a world that is so much larger than could possibly be described in the book.  It is very clear that he believed in it.  I think the world is so real to us, because it was so real to him.

Lesson number three is that the climax is not the end.  I have mentioned before that this is a pet peeve of mine.  Many authors I have read would have had Gollem fall into Mt. Doom, and then write an epilogue that said, Aragorn was crowned king, Frodo and Sam went home, and they all lived happily ever after, the end.  While this would have been okay, how much more satisfying it is to have the houses of healing, the scouring of the Shire, and the Grey Havens.  Also, it is significant to know that while there was a general happily ever after, there were harmful consequences of the conflict that did not just disappear as soon as it was resolved.

It seems obvious to me that Tolkien did not simply write, he created.  And he did so for the sheer love of creation.  That is why his story is classic.

30 day novel

For those who have not heard, I was inspired by the national novel writing month. I thought, what better way to get started writing? I was right; it was a good way to start. Unfortunately for me, I have never been much of a writer or reader for that matter.

Lessons Learned – I will blog in more detail later about these 7 lessons, but for now here they are.

1st – Good stories take time. Most of the 30 days I was developing mythology, history, and learning who my characters are. Now that I know I can start telling the story.

2nd – I lost heart about chapter 5. I had a good story, but I could see my ability to translate that story into words was weak.

3rd – I am more creative when I am happy than when I am stressed or afraid. It was hard to find my voice from stress and fear of failure.

4th – It is very helpful to have support when you lose faith in yourself. Someone who can put things into perspective and cheer you on.

5th – Even though I didn’t like what I produced, it is not wasted. Even if I have to remove those chapters from my book. I learned about some of my characters, my writing style, my mistakes and can improve now that I know.

6th – The rules for entertaining are very different when your performance is dependent on the words you choose for your book, than the visuals, lighting, music and sounds on the stage.  I need to take time to learn how to apply entertaining rules to writing.

7th – Disabilities can be a strength if we let them. You can’t let anything hold you back.  Being unique can attract new readers.

Life Happens – Just because I want to write a book in 30 days doesn’t mean life stops or even slows down.

1st – Some times life gets busier. Christmas time is not the best month for me to take on a 30 day novel. I want to have family time more than writing time.

2nd – I home school my toddler, preschooler, and kindergartener. Finding time to write with 3 kids under 6 can be difficult; add homeschooling to the mix and it can be near impossible.

3rd – Starting more than one writing goal in the same month can be overwhelming. I also decided to start blogging this December. Consequently I spent most of my writing time blogging not noveling. I have heard that blogging is kind of like a warm up for the big things like a novel.  So I don’t feel bad about it.

4th – Another factor that was difficult for me was the fact that this novel was to be a gift for my husband. I was not able to create with him or share really any of my story ideas with him. I have found I am more creative when I have someone to create with me and bounce ideas off of.

So Now What?

Although I did not start and finish a 50,000 word novel in 30 days. I am happy with what I accomplished. It was what I needed to get started. I will someday tell the story I found in those 30 days, but for now it is not the most pressing goal I have in my life right now. I need to raise my kids and practice my writing and get blogging. Yes I will continue to work on my story but it will be a year-long project this next year.  I have a great start and look forward to finding the rest of the story.  What are the lessons you learned or advice you would give to a beginning author?

Rewriting Hamlet


My senior year of high school, we studied Hamlet in English class.  Of all the Shakespearean play we studied, it was definitely my favorite, but I didn’t like the end.  Of course, I didn’t want everyone to die, especially Hamlet.  I mean, he has worked all throughout the play to avenge his father’s murder, and has finally succeeded.  Then he dies?  Even worse for me was Fortinbras.  Who was this guy?  He didn’t even make an appearance until the very end, and he gets to just walk on the stage in the last scene and become the king?  It bothered me.  I thought Hamlet and Fortinbras should at least meet.  So when the teacher assigned us to write an essay about Hamlet, I instead rewrote the last scene.  In the process, I learned a couple things about writing.

Small Changes

I ended up keeping virtually all of the dialog from the original, and I only added one or two lines.  And yet, by simply rearranging the lines, that part of the story progressed in different direction.  I learned that very small changes can make a very profound difference to the final story.  There are two ways that this can affect writing.  First, if something isn’t working, a major overhaul may not be necessary to fix it.  Second, rewriting is a art, and if I’m not careful, I could change a lot more than I expect.

Being True

The biggest thing that I learned, however, was that I couldn’t make all the changes I wanted to.  I originally imagined Hamlet fighting (and defeating) Fortinbras, staying alive, and becoming the king.  As I tried to write it, I realized that it really wouldn’t work that way.  The story had been leading in a certain direction, and I couldn’t change it all unless I went back and rewrote the whole play.  In the end, although I had Hamlet fight Fortinbras and beat him, Hamlet still died.  Fortinbras still became the king.  Writing is about finding the story, not forcing it to be what I want.

Rule #3: Reality in Fiction, Part Two


I talked about making the characters in fiction real, but how real are the plot and the story?

A little bit of everything

When was the last time in life you only had one thing going on at a time?  In my life, I feel like I am constantly bombarded with something new before I have even addressed previous issues.  I never have a moment where there is only one thing I have to worry about.  Likewise, in a book, the characters need to have more business in their lives than only the primary conflict of the story.  While the book may not give any details for those other events, the events themselves need to be there.  Also, while the plot itself can only cover certain aspects of the action, the overall story needs to include virtually every emotion or type of story (comedy, adventure, romance, coming of age, tragedy, redemption, etc.).


I am not able to control everything that happens around me.  There are often fortunate (or unfortunate) occurrences that significantly change the way my life is feeling.  The same should also hold for characters in a book.  Not everything that happens to them (or even that furthers the plot) should be in their control.  It may be some other character, divine providence, or just blind luck.

Another consideration is that the physics of the world need to be realistic.  The rules can be exaggerated or changed (for instance to include some form of magic), but must be consistent throughout the story.  The best explanation I have seen of this point is Sanderson’s First Law, which essentially states that the larger a role magic has in solving problems in the plot, the better it needs to be understood.


Here is one of my personal pet peeves.  Characters are introduced at the beginning of the story, and for most of the book, readers are shown the characters’ flaws.  However, at the moment of the climax, or immediately after it, those flaws seem to have disappeared.  Now clearly, it takes time for a person’s character to change, and it will almost always happen gradually.  A very similar situation exists for virtually every major plot point as well.  It takes time to do most things.

Note that this does not necessarily refer to the storytelling itself.  The pacing of the story is one of the tools in an author’s arsenal to maintain reader interest.  I have found, however, that my interest is captured by an unpredictable plot better than nonstop action.  Also, the climax is not the end of the story.  I find that I am more annoyed than intrigued when a book is go-go-go-go-go-and done!  I want to actually see some of the resolution.

More than meets the eye…

A good book should feel like a window looking into a new world.  It should give a glimpse of what is there, but the best books also give a feeling that there is so much more just out of sight.

Rule #3: Reality in Fiction, Part One


Okay, talking about reality in relation to nonfiction writing has a pretty intuitive meaning.  But fiction by definition contains parts that have only ever occurred in the imagination.  (Note that I didn’t say they haven’t actually happened.)  How then can these parts be real?  The easy answer is verisimilitude.  That is an English teacher word which basically means it feels like real life.  So how do I accomplish that?  To me, it is about the readers’ ability to relate to the book.  I think this starts with the characters.

Good vs. Evil

All right, show of hands.  Who knows someone that is absolutely, purely evil? And I am talking EVIL.  The kind the intentionally kills kittens because they are cute, and thoroughly enjoys doing it.  You don’t know anyone, do you?  I didn’t think so.  Real people can be annoying, rude, and mean–even intentionally and consistently.  In general, I think they do so either out of selfishness or ignorance, or only to specific people or at certain times, not to everyone all of the time.  I am not saying that “evil” people do not exist, but they are rare.  The same goes on the other extreme of the spectrum.  All this being said, why then should I populate a book with only characters who are completely good or completely evil?  How can readers relate to that?  The heroes need to have their warts, and the villains need to have their redeeming qualities. 

As the author, I need to understand all the characters’ motivations.  (Note: “I want to take over the world,” is not a motivation in itself, it is a goal.  The motivation is “I want to take over the world because…”)  The better I know why the characters are doing what they are doing, the better I can flesh them out, and the more real they become.

A similar argument holds for just about any personality traits.  The more one-dimensional characters are, the less a reader will care about them.  Take, for example, Wile E. Coyote.  I could hardly wait to see how things would go awry with his plans.  He would end up falling off the cliff, or the boulder would land on him, or the dynamite would explode in his face, and I enjoyed it.  Why?  Because his character was one thing only: a mouth trying to eat the lovable roadrunner.  On the other had, take Ebenezer Scrooge.  At the beginning of A Christmas Carol, I think few people would object to an anvil being dropped on his head.  But as the story progresses, we get to know him.  At the end, I would have been horrified if he had been left to rot in his grave alone.  One-sided characters can still be good for entertainment value.  But I would not expect a reader to connect with them.

Character Development

To me, the term character development in a book has two related meanings.  First, there is the work that I as an author do to understand who the characters are, and the cues in the book that relate those things (either directly or indirectly) to the readers.  Second, there is the change that dynamic characters undergo throughout the course of the book.  I think that character development (particularly the second meaning) is the single most important component of the story that is being told in the book.  The plot is a vehicle, and the characters drive.  Not only with their internal struggles, but also with the interactions between characters.

Ultimately, the goal (at least for me) is for the readers and the characters to be able to connect.  I want the readers to say, “I know someone like that.”  Perhaps even “That’s me.”  I want the readers to feel as if they have found an old friend.  And in order for that to happen, the characters have to be real.

Rule #2: The Plot is Not the Story


I have read a number of books in my life, and I could categorize them into three broad headings.

First, there are the books that I want to read again and again.  They have impacted me in some profound way that makes me want to experience those books again, because they have more to offer me.

Second, there are books that I have read once, put down, and never really thought of again.  They were not bad books, I simply had other books I would rather read.

Third, there are books that just plain annoyed me.  They were painful for me to read, and in some cases, I have not even been able to finish the book.  I have no desire to ever read them again.

What would cause a book to fall into one of these three categories?  I would attribute it to the difference between the plot and the story.  What is the difference?  My definitions are as follows: the plot is what happens in the book.  It includes everything the characters experience.  The story is what happens because of the book.  It includes everything the readers experience.

The first thing that I take away from this distinction is that, in most books, virtually the entire plot is told directly in the book.  There may be some details that are left ambiguous, so the readers need to fill in the blanks for themselves.  But even in these books, the plot is completely in the control of the author.  The story, however, is created by the interaction of the words in the book with the readers’ imaginations, dreams, and previous experiences.  Obviously the author can only control half of this equation.

So why do I care about the story, if I can’t control it?  Well, I think an author can still have quite a lot of control over the story of a book, but how?

I think one of the most important factors in the story is character development.  If the characters are real, then readers can relate to them.  If readers can relate to the characters, they want to know what happens to them.  They laugh with them, cry with them, hurt for them, celebrate for them.  If characters are shallow or solely ridiculous, they may still serve entertainment value, but the readers will have a much harder time caring whether they succeed at what they are trying to accomplish.  In fact, the readers may even be rooting for those kinds of characters to fail.

Perhaps some literary examples will help to illustrate.

I love Charles Dickens and Jane Austen.  I have yet to read a book by either of them that does not qualify for the first category.  One thing that is interesting to me is that there are not typically epic adventures in their books.  No one is racing off to save the world.  With a few notable a exceptions, their plots generally consist of events that could happen to just about anyone at any time.  And yet, they are some of the most compelling books I have read.  Why?  Because when the characters are real, the readers will follow them wherever they go, whether it is across the universe or across the room.  I also read a lot of fantasy, and find that a character does not need to be human to be real.

Another example is Harry Potter.  First, full disclosure.  Yes, I read all the books.  Yes, I found them entertaining.  No, I would not put them in category one.  They would fall more in the second category for me.  Why?  I think the story in the books is fairly strong.  The interaction between the characters is very spot on.  But I thought the plot was weak.  I found each book to be a little too formulaic and the overall series too predictable.  Yet despite these flaws that I perceived in the plot, I continued to read, because I was interested in the characters.  I had invested too much in those characters to not find out what happened to them.  But when I had finished, I did not necessarily want to read them again.

This brings up another important point.  As hard as I try as an author, I may not reach every reader.  Don Quixote, for example, I gave back to the library after I had read about a third of the way through.  I had simply had enough of a stupid man almost getting himself killed.  It wasn’t even entertaining to me.  It fell into my third category.  Yet there are many people who might place it into the first.

One other thing to note is that while the plot is not the story, the plot does influence the story.  Obviously, a good plot will help to tell the story, though if the readers cannot relate to any of the characters, the plot may not be enough to keep them reading.

Now what do I do about it?  How can I craft a good story?  First, I need to know the characters.  If I, the author, do not know my characters, how will the readers?  Second, I need to consider what is the message of the book.  I had a teacher in a speech class who told us to use the “so what” test when writing our speeches.  She said we should imagine the audience asking, “so what?”  We needed to make sure that we answered that question in the speech instead of forcing the audience to actually ask it.  When I write, I need to take the time every once in a while to step back and ask, “so what?”  Why do the readers want to know this?  Why do they want to keep reading?  What does it mean?

And the readers’ answers will likely be different from mine.  But that is one of the joys of reading.  While everyone gets the same plot every time, the story is personalized to each reader, and is new every time you read it.

Rule #1: Write!


Okay, everyone hates self-referential rules.  And this is clearly circular logic: if you want to write well, the first thing you need to do is write.

That being said, I have found that I have a tendency to avoid things that I would like to do, but I’m not sure if I can do them well.  It primarily stems from fear.  I am afraid to try and fail.  So instead, I procrastinate.  Then I can convince myself that I have the best of both worlds: I haven’t failed, but I haven’t given up either.  I’ll just do it later.  Well, “later” never seems to come.  The adage “practice makes perfect” is a bit of an oversimplification, but it also contains truth.  In order to be good at something, most people have to practice.

Footnote a to rule #1: write a lot.

Let me diverge a little.  I once went on a mission trip to Brazil.  I was going to spend two years there, so it was important to speak Portuguese.  I had an instructor who once said to the class that before we could speak Portuguese well, we would need to make some number of mistakes.  Now, lets assume for the sake of argument that the number of mistakes is 1000.  He said that we had a choice.  We could go out and speak as much as possible and make those 1000 mistakes in a few weeks, or we could close our mouths, take two years to learn the language and never be able to communicate with natives while we were in Brazil.

In a similar fashion, there is bad writing in every writer.  It is not a reflection of the ability of the writer, but simply a fact that not every word you write will be a Gettysburg Address.  Unfortunately, if the bad writing never comes out, it becomes lodged in the writer’s cerebral cortex, and can overcome all writing.  So, you have to let it out.  The bright side: unless it is a writing assignment for some class, you never have to show the bad writing to anyone.  But don’t throw it away without at least reading it through first.  There may be something valuable in it, one phrase, one idea in pages of garbage.  There may be entire sections that would be good with a little reworking, but even if there isn’t anything worth keeping, getting it out of the way frees up your mind for the good stuff.

Addendum to Footnote a: Write a lot, even when every word is not pure Shakespeare.

One further analogy.  I used to play basketball quite often, but I was never what you might call a shooter.  My problem was, the way I held the ball and moved me hands when shooting were not exactly the most conducive to directing the ball into the basket.  I remember a friend telling me that if you have bad form, just shooting free throws again and again will not help you.  You will simply be reinforcing bad habits.

So how do you know if you have “bad form” in your writing, and what can you do to fix it?  There are any number of writing classes at colleges across the world that can teach grammar, spelling syntax, and even give insights into subtler details such as craft.  But there is a simpler (and cheaper) way.

Rule 1.1: Read

And read a lot.  Read a wide variety of authors and styles, but it is most important to read other works directed to your target audience.  If you want to write a spy novel for children, you should read spy novels written for children.  It is not necessary to do any formal analysis of the books, but it is necessary to think critically about them.  What worked well, what didn’t?  The more you read, you will develop a sense of what you like, and it will make writing easier.

In future posts, I will discuss various exercises or games that can also be used to home writing skills, and stay tuned for Rule #2…

A little history…


I have always had a secret dream.  I want to be an author.  Now, if any English teacher I have ever had is reading this, please try to overcome your shock and read on.  Yes, I have had difficulties writing.  That is, I have difficulty in writing at length.  Even now, I write reports in my work as an engineer, and I am known as the king of concise.  I am actually quite good at saying what needs to be said in as few words as possible.  So, why would I want to write books?

Quite simply, I have something to say.  And I think there are people out there who would like to hear.  I may be wrong.  I might end up only talking to myself.  But that’s fine also.

I’m getting ahead of myself here.  My ambition to write was a secret.  I had many, many ideas, which I developed into elaborate story lines in my head, but translating those ideas onto paper was a problem.  I recall one pivotal moment where I decided that enough was enough, I was going to finally commit those stories to paper.  I sat down and stared at a blank piece of paper for about half an hour.  Not one word would come.  I was forced to the conclusion that I simply could not be an author.  So let go of my dream, and it retired to some dank corner of my brain.

Time moved on (which is something that is does rather well).  I got married.  My wife and I would tell stories together to her niece and nephew.  And the stories were pretty good, if I do say so myself.  I would come up with complicated plot twists, and she would resolve them.  One day, she made the suggestion that we could write stories for children together.  Thus a new dream began.

I learned some things from this dream that we were sharing.  First, a dream that is too big for one person may be just right for two.  While there are many things that I cannot do, together my wife and I form an extremely talented duo that could do just about anything.  Second, dreaming is not necessarily about achieving, it is about reaching.  From its little corner on my mind, my old dream started to stir.

Eventually, my wife became the first to hear of my hidden aspiration.  She was not sure if I was serious.  Then I started telling her my ideas.  And she started adding her own ideas.  Our stories mingled and became better.  For the first time, I was able to write them down.

Life happened (which is something it does very well).  Both of us were going to school.  We had a baby.  We moved across the country.  I began my career.  We had another baby.  I started grad school.  We both knew that we needed to write, but we always told ourselves we would do it later.  I have come to understand what later actually means, at least to me: an indefinite time frame in the future that allows me to justify to myself that I’m not not doing something, I’m just not doing it yet.  I knew that I needed to get going.

Then, a friend of ours published a book.  (You can read about it here.)  I not only enjoyed the book, but she also posted on her website the number one secret for how to get started in writing.  You write.  Some secret, huh?  Well, I was not doing it, and I needed to be.  Here’s to new beginnings.